The distribution

When analyzing binary data with a logit link, $y_{obs}$ is logically given a bernoulli distribution. We assign likelihood $y$ to all $y_{obs}=1$ and $1-y$ to all $y_{obs}=0$ ($y$ is a probability, not odds or logit).

When using log-binomial regression, implementations aren’t as robust and the models often fail to converge. So with a log link people often use a poisson distribution. However, the variance of poisson is equal to $y={\eta }^{-1}(x_1,x_2,...)$, and it overestimates the variance of a bernoulli outcome, which is only $p(1-p)=y(1-y)$. So the poisson’s CIs are too wide and the usual solution is to use robust variance estimators instead.

Link functions

Link functions have two main effects:

Their domain and range can differ. In binary data, the logit link $\eta \left(y\right)=log\left(\frac{y}{1-y}\right)$ is great because it is a function $(0,1)\to R$. This means all values of the predictor terms are always one-to-one with a valid probability. (Note that the log link is $(0,1)\to (-\infty ,0)$ which means that invalid probability predictions are still possible with a log link and arbitrary predictors).

Changes in predictors result in different changes in the outcome. With an identity link, predictors have an additive effect on the outcome. With a log or logit link, predictors have a multiplicative impact on the outcome.

Offsets

When modeling count data, an offset term is used to correct for processes with different rates. For example, we can model the number of hypoglycemic events over time like so:

$$y=\lambda t$$

$$log\left(y\right)={\beta }_0+{\beta }_1{x}_1+...+log\left(t\right)$$

Where $y$ is the number of events and $t$ is the time the person was followed. The outcome $y$ is a count variable which can be modeled with a poisson distribution. With the log link, predicted counts are always positive.

Interpretating parameters

If the outcome is binary, then each $y_{obs}$ is $0$ or $1$ and $E\left(y_{obs}\right)$ is a probability. When interpreting the coefficients, an identity link would correspond with a linear relationship between the probability and the predictor (though it is hardly used). A log link corresponds with a log relative risk: $\beta =log\left(y_1\right)-log\left(y_2\right)=\log \left(y_1/y_2\right)$. A logit link corresponds with a log odds ratio.

With a time offset, ${\beta }_0+{\beta }_1{x}_1+...$ equals $log\left(y/t\right)$, which is the event rate. So the coefficients in poisson regression are log rate ratios, not risk ratios.